Feature: Vodafone, MTN Competition Only Healthy When Bidding For The Rights
Many people have slammed the Football Association of Zambia (FAZ) for blocking MTN, Vodafone competition during Super Division matches entailing City of Lusaka, by banning the use of a stadium with the name of the latter.
The two mobile network giants; one is an official sponsor of the Zambia Super Division, the other sponsors City of Lusaka’s Stadium, and is determined not to be in affirmative with the stance of the country’s football governing body.
According to FAZ, the moral highway is for City Ya Moto to scrap off Vodafone posters at their stadium which have the potential of compromising the league sponsorship deal with MTN.
Indeed, any compromise of the FAZ, MTN Super league sponsorship deal could put the entire tier at stake. If the latter threatens to pull out, it can have an effect on all the clubs in Zambia.
Getting back to the issue at hand: healthy competition between Vodafone and MTN. The Chilenje hailing outfit, courtesy of its Communications manager, Alex Basopo Njovu have urged the Competition and Consumer Protection Commission (CCPC) to take a keen eye in this matter, while throwing a challenge on FAZ to disclose their league sponsorship terms.
“We further challenge FAZ to disclose the whole MTN deal to the Zambian football fraternity.
“The Competition and Consumer Protection Commission (CCPC) and other bodies must take a keen interest in this matter,” he said in a statement released to the press.
Now, when should fair competition of synonymous companies be protected by CCPC?
To drive home a point, here is an example of various men courting a woman. At this point, the playing field is levelled for these men to compete fairly and impress the lady.
The gentleman who wins the lady’s heart and ties the knot to her, puts to halt competition; and not even CCPC can interfere when he is warding off other men from seducing her.
Another obvious reference is CAF awarding their broadcasting rights to a French company Légaderé without putting them on the market.
The Egyptian Competition Commission (ECC) had a case here and of course refereed CAF President, by then Issa Hayatou to prosecution.
So, in this regard, CCPC can only protect their interest of competition to be embraced during the bidding process.
At this moment, MTN does not need to compete with anyone during any super league match. And if Vodafone wants competition in Zambian league football, they should wait for the sponsorship deal to run out, and then enter the bidding race.
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